Birthday Coupons Luring Me to Shop
Marketers
really know how to lure me to a shop or website – coupon codes. I succumb to
coupon codes and buy stuff I don’t need because I love a deal. Free shipping is
not enough – although I’ve been known to cancel an order in the final stages of
checking out if I’ve been unable to find a free shipping code. I want free
shipping and a discount code.
For
the past month I’ve been receiving an abundance of emails and postcards
enclosing birthday discounts of $5.00 to $10.00 to $25.00 to 20% off of
everything including cosmetics to help me celebrate my 55th
birthday. And just like Pavlov’s pooch,
I react accordingly. It’s not that I wouldn’t be shopping anyway since it is an
activity that I thoroughly enjoy. When I run out of Candy Crush lives, rather
than paying 99 cents for additional lives, I switch over to Talbots or Soma or
Chico’s or Garnet Hill or Sephora or Wild Birds Unlimited or Levenger or Nordstrom
or Amazon.com and peruse the latest offerings. As you can see, there is no one
product upon which I focus. I am catholic in my approach to shopping.
Since
time is running out on the birthday coupons, which for the most part have
expiration dates the end of July, I’ve been a busy bee for the past week.
Today, I decided to take advantage of my 20% off everything (with limited
exceptions such as Brighton) at Belk – a department store that does not cause goose
bumps to pop up on my arms – by visiting the Estee Lauder counter to check out
a foundation that interested me. The consultant color matched me and I found the
perfect for now foundation for my maturing skin that causes me to glow and
disguises those pesky little lines – Invisible Fluid Makeup in Pure Beige/ 2CN1
– interestingly the same color that I’d tested and liked on my own. But even
better I discovered the new Sculpting Foundation Brush. Normally I might balk
at spending $45 for a makeup brush – but this one is fabulous and I had my 20%
off coupon! But for the coupon I more than likely would have waited until fall
for my foray into cosmetics experimentation, which I generally limit to spring
and fall.
So,
the gurus that came up with the idea of birthday coupons deserve big raises.
They work – at least on me.
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