Monday, September 21, 2015

Estee Lauder Lost Me As a Customer by Making Kendall Jenner Its New “FACE”

Estee Lauder has every right to retain Kendall Jenner as its new “FACE” and spokes model. And I, as a member of the discerning cosmetics buying public, have the same right to boycott Estee Lauder for its misstep in selecting a member of the untalented, publicity hungry, tasteless Kardashian/Jenner clan to represent the brand. Estee Lauder has plummeted to the depth of tastelessness in pursuing this relationship.

Okay- so maybe Estee Lauder doesn’t care that it has lost my business. But I can state with absolute certainty that there are other women of taste that are looking for other options to fulfill their cosmetics needs as a result of this misstep.

Fortunately, I’ve found a BB Cream that will more than adequately replace my previously  “ go to “ Estee Lauder Double Wear All Day Glow BB cream. – the Smashbox Camera Ready BB Water SPF 30!  Were it not for the Estee Lauder decision to pander to the unwashed masses that watch reality TV and more than likely cannot afford Estee Lauder cosmetics, I would not have strayed and found this marvelous product.

So ultimately, I should be grateful to Estee Lauder for making such an unfortunate marketing decision. This gave me the impetus to search out new products that better suit my needs and the image I want to project.

Now, I need to research replacements for my previous "go to" Clinique products since this brand is also owned by Estee Lauder. I just cannot support the concept of "faux celebrity". 

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