"Hope Springs “– Lessons from the Movie, Part I
Todd and I went to see “Hope Springs” last Friday
evening. It was refreshing to see a film
produced for adults with age appropriate actors playing the lead roles. Both
Meryl Streep and Tommy Lee Jones are in their 60’s and gave realistic and nuanced performances as a married couple
who have taken one another for granted for years, lost the memory of what had
first brought them together, and made an effort to rekindle their marriage.
What first struck me when we entered the theater was
the realization that the showing was packed. At 4:30 on a Friday evening, the
theater was full of people / couples who had come to see a show aimed at them.
And…the movie was over too late to catch the early bird special! While people of the baby boom and greatest
generations may not return to see the same movie multiple times, and while the
distributors could not sell action figures based on this movie, it is clear
that if Hollywood makes a good movie with a relevant story line aimed at
persons outside the preferred demographic of young men under 30, people will
come. And those of us enjoying the
benefits of viewing at the Alamo Drafthouse, also enjoyed an adult beverage or
two while watching the film.
Particularly with the baby boomer reaching retirement
age, Hollywood cannot afford to ignore such a huge segment of the population.
People will pay to see a movie in the theater if it is good.
And I suppose “Hope Spring” eternal that with this
success, there will be more studios willing to take the risk on making a movie
for adults that star adults. While we understand the culture of youth, those of
us of a certain age have the financial resources to spend on frivolities such
as seeing a movie in the theater where as the target demographic today may not
be in such a position.
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